Cinema Cinema was established in 2008 when two Brooklyn-born and -raised cousins, Ev Gold and Paul Claro, joined forces. With Gold seamlessly intertwining guitar, pedals, and vocals, and Claro laying down a ferocious foundation, a new sound burst forth from the seeds of no-wave and hardcore.

Throughout the past six years, the two have financed and managed their own D.I.Y. touring schedule, playing over 350 shows, more than 30 U.S. states, and seven different countries.
Some of their most rewarding moments include five American tours with Greg Ginn (SST Records), opening multiple shows for Black Flag in their home city of Brooklyn, as well as touring Europe with world-renowned producer Martin Bisi.

They have released two E.P.'s and two full-length albums, one of which was recorded with legendary Inner Ear producer Don Zientara. They recently unveiled a 7" cover of P.J. Harvey's "50 Ft Queenie", and have just finished recording their third full-length with Martin Bisi, to be released soon.

"I try to play what I would like to hear," Greg Ginn explains the electronica sound of his latest project, The Royal We. "If it feels good to me then there's other people that might enjoy it. Everybody isn't in the same place at the same time."

Greg Ginn is an innovator. "I like a lot of hybrid bands. Different trance, electronica, and a lot of House. Most of that music doesn't have guitar. And that's had a lot of impact on my guitar."

Greg Ginn and The Royal We's We Are Amused is set for release on November 8th, 2011 on SST Records.